The man wanted to project onto these bears human characteristics, just like we do to our pets, and just like we project onto our people the characteristics we want them to have.
The man grew his hair, made himself smell like bears, and actually did move into a cave with a big family of bears. He made this into the relationship with the bears that he wanted to have with them.
One day, with no apparent provocation, the bears ate this guy.
"Why, oh why would the bears do such a thing?'
Because they are bears! And wild bears' relationship with dull-witted, foolish, and slow humans is: they're food!
"The only sensible question should have been: "Why did the bears wait so long to eat him?"
Adopted from the Book No B.S. Ruthless Management of People and profits by Dan Kennedy; Entrepreneur Media Inc. 2008: p15
-adapted from the profound words of Tok Guru Nik Aziz