Friday, July 30, 2004

CREATIVE PROBLEM SOLVING FAILURE

Screenshots...:
"Sorry Maxis, I can't take your chocolate."
Do I qualify as Pak Lah's definitive fussy consumer? Yesterday, I received a second letter from Maxis which was couriered with a box of chocolate (via Stork Express C/N No: 0293134, timestamped 08:45hr July 29, 2004)."


Jeff Chocolate Posted by Hello

I only discovered this 'gesture' from Maxis when I got back home in the evening and immediately called up the sender to inform him that I am making arrangement to have the chocolate returned to Maxis ASAP.

I had asked for questions to be answered, but I never demanded for any apology.

I told Maxis that under the present circumstances where my questions on their business ethics and Brand Promise remained unanswered, I accept no apologies.

Employees in Maxis must have been trained to use creative problem solving such as the use of a box of chocolate to appease the customer - "Customer Relationship Management technique." But SORRY, It didn't work with jeff Ooi as he is only interested in fixing his cause of action, not about seeking justification.

Those in Maxis must learned that this creative problem solving process does not work often and worse, the cheese cake gets slap-backwards. It is important that whatever techniques you want to use, you have to study the behaviorial aspects of each customer and derive an insight of their cause of actions. Stupidly applying a taught technique may work to produce negative results which is not to the interest of Maxis and it's face.

Learning encompasses ART and SCIENCE and having the intuitions of how to win over the opposite party. Assuaging Techniques must be accompanied with a strong erudition that provides confidence to the customers that his feelings had been addressed with respects the way he wants it, and not the way you think he may want it.

I hope Maxis will learn from this. Sorry guys/gals at Maxis!

No comments: